After recently inking instant games supply deals with state-run lottery providers in Kentucky and Ontario, gaming machine and systems innovator, Scientific Games Corporation (SG), has now announced the signing of a similar agreement with the New Mexico Lottery Authority.
The Las Vegas-based brand used an official Wednesday press release to reveal that the eight-year deal with the New Mexico Lottery Authority will see it become the lottery operator’s primary supplier of instant games as well as related services such as sales staff training and research.
SG explained that the agreement is to begin with a thorough evaluation of the New Mexico Lottery Authority’s current portfolio before moving on to additionally examine game development and performance alongside retail execution. It stated that the deal will also see lottery players in New Mexico continue to enjoy access to branded titles including its Monopoly and Betty Boop innovations alongside unique second-chance campaigns such as last year’s Holiday Dash promotion.
John Schulz, Instant Products Senior Vice-President for SG, declared that his firm is ‘honored’ to serve as the New Mexico Lottery Autho 7BALL rity’s primary instant games provider and will now work to ‘develop a high-performing portfolio’ of titles backed up by ‘one of the industry’s most engaging loyalty and rewards programs.’
“Our teams will work together to develop a fully integrated offering that will support the [New Mexico] Lottery [Authority’s] business goals to create more returns to college scholarships in the state,” read a statement from Schulz.
The company detailed that the agreement involves a two-year provision that will see it supply the New Mexico Lottery Authority with services, content and technology for its points, rewards and second-chance promotional program.
“Based on our business plan, Scientific Games Corporation has proven that it has the experience to help the New Mexico Lottery [Authority] grow profits in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement,” read a statement from David Barden, Chief Executive Officer for the New Mexico Lottery Authority. “We look forward to leveraging that experience to responsibly grow revenues and to help support New Mexico’s legislative lottery scholarship program.”
